Case Study - Building a Modern Web Presence from the Ground Up
Rebuilt a broken website with technical SEO issues into a fast, professional site that's climbing search rankings and generating organic traffic.
- Client
- Pat's Power Washing
- Year
- Service
- Web development, Local SEO, Technical Optimization
The Challenge
Pat's Power Washing had a website with fundamental technical issues:
- Only 5 pages with proper indexing
- Zero organic traffic from search engines
- Ranking position 44+ for target keywords
- Not optimized for mobile devices
- No tracking or analytics in place
For a local service business, having an invisible online presence meant missing out on customers actively searching for their services.
What we did
- Next.js Website Rebuild
- Local SEO Implementation
- Google Business Profile Setup
- Analytics & Tracking
- Mobile Optimization
- Lighthouse Score
- 100
- Indexed Pages
- 32
- Cities Ranking #1
- 2
- Monthly Impressions
- 1k+
The Results
Progress in the first 60 days:
- Improved rankings from position 44 to position 37.8 (climbing steadily)
- 15+ organic clicks per month (from 0, with upward trend)
- Perfect 100 Lighthouse scores for performance, accessibility, and SEO
- 32 indexed pages providing comprehensive service coverage
- 1,000+ monthly impressions showing increased visibility in search results
- Mobile-optimized experience that works flawlessly on all devices
SEO is a long-term strategy that compounds over time. The foundation is built, rankings are climbing week-over-week, and organic traffic continues to grow as the site gains authority.