Our process - How we work
We've refined our process over dozens of client projects to focus on what actually moves the needle: getting you ranked, getting you found, and getting you booked. No fluff, no filler—just proven strategies that work for local service businesses.

Discovery
We start by understanding your business goals, target market, and competitive landscape. This isn't about generic questionnaires—we dig into what makes your business unique and what's actually holding you back from ranking higher on Google.
During discovery, we audit your current online presence (if you have one), analyze your top competitors' strategies, and identify the quick wins that will make the biggest impact on your visibility and lead generation.
By the end of this phase, you'll have a clear roadmap showing exactly what we're building, what keywords we're targeting, and what results you can expect.
Included in this phase
- Competitive analysis
- Keyword research
- Current site audit
- Target market analysis
- Strategy roadmap
- Timeline & deliverables

Build
We build your website using modern technology that's actually fast—none of that bloated WordPress nonsense. Your site will load in under 2 seconds, work perfectly on mobile, and be optimized for conversions from day one.
While we're building, we set up all your local SEO infrastructure: Google Business Profile optimization, local citations, review automation systems, and tracking so you can see exactly where your leads are coming from.
You'll get weekly updates showing real progress—screenshots of the site being built, rankings starting to move, and systems being put in place. No smoke and mirrors.
What you get
- High-performance website
- Mobile-first design
- Local SEO setup
- Review automation
- Analytics & tracking
- Content management system

Launch & Optimize
Launch day is just the beginning. We monitor your rankings, traffic, and leads closely in the first 30-60 days, making adjustments based on real data, not guesses.
You'll get monthly reports showing your keyword rankings, website traffic, lead volume, and ROI. We're transparent about what's working and what needs adjustment. If something isn't performing, we fix it—no excuses.
SEO is a compound game. The work we do in month 1 builds on itself in months 2, 3, and 4. Most clients see significant traction by month 3, with rankings and leads continuing to grow from there.
Ongoing optimization
- Monthly Reporting. Track your rankings, traffic, leads, and ROI with clear, honest reporting. No fluff metrics—just the numbers that matter to your bottom line.
- Continuous Improvement. We monitor what's working and double down on it. New content, backlink building, and technical optimizations happen every month to keep you ahead of competitors.
- Support. Questions? Changes? Issues? You have direct access to us—no waiting days for a response from some faceless support team.
Our values - How we're different
We're not a traditional agency. No account managers playing telephone between you and the people doing the work. No inflated timelines. No hiding behind jargon when results don't materialize. Just honest, effective work that gets contractors found and booked.
- Transparent. You see everything: rankings, traffic, leads, what we're working on. Monthly reports with real data, not vanity metrics designed to make us look good.
- Fast. Most agencies take 3-6 months to launch a site. We launch in 2-3 weeks and start SEO immediately. Time is money—especially for contractors.
- Technical. We actually know how to code. Your site will be fast, modern, and technically sound—not some bloated WordPress theme that takes 8 seconds to load.
- Results-Focused. We care about one thing: getting you more leads. Everything we do—design, content, SEO—is focused on that goal, not winning design awards.
- Direct. You work directly with the people building your site and running your SEO. No middlemen, no "account managers" shielding you from reality.
- Honest. SEO takes time. We won't promise you #1 rankings in 30 days. We'll tell you exactly what to expect, when to expect it, and what we're doing to get you there.
Ready to dominate your local market?
Book a 15-minute call to see how we can help you rank #1 on Google and get more leads.